Marketing Manager
Location: Honolulu, Hawaii (On-site)
Reporting to: Chief Brand & Marketing Officer
Primary Responsibilities
- Own and manage Tori Richard’s content calendar across digital platforms, including email, social, and website
- Write, edit, and maintain Ecommerce content including product descriptions, features/benefits, and imagery
- Strategize and execute email and SMS marketing campaigns in line with brand strategy and product drops
- Publish, promote, and engage across all social media platforms; track KPIs and advise on ROI. Write compelling social copy and engage with community through comments and DMs
- Manage relationship with Paid Media Agencies, overseeing performance, creative alignment, and budget
- Collaborate with affiliate marketing lead in-house to identify and activate influencers and brand advocates to drive awareness and traffic
- Style and produce photoshoots for both lifestyle and product photography
- Oversee creation of sales and marketing tools including line sheets, direct mail catalogs and seasonal presentations through close collaboration with design teams
- Collaborate cross-functionally with Sales and Product Development to ensure messaging alignment
- Participate in annual budgeting and forecasting, ensuring that work is done both on time and on budget
- Support seasonal campaigns, brand partnerships, and go-to-market strategies
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of marketing experience, preferably in sports, fashion, or lifestyle apparel categories
- Highly sophisticated style I.Q., able to identify market leading content and design and able to build briefs to communicate best practice intent
- Demonstrated strength in campaign development, social media strategy, and brand storytelling
- Proficient in Adobe Creative Suite, Meta Business Manager, Google Analytics, and relevant CMS tools
- Experience managing external creative and media agency partners and contractors
- Creative eye for content and experience with photography or styling is a plus
- Strong writing and communication skills
- Ability to thrive in a fast-paced, entrepreneurial environment
- Able to report for work during office hours five days a week in Honolulu, Hawaii.
Salary:
$75,000-$90,000 commensurate with experience