Festivaloha

In 1938, Matson commissioned the American painter Eugene Savage to create six Hawai'i-themed murals. Monumental in scale, designed to inspire, and no doubt intended for public display, these paintings had never been exhibited publicly untilArt Deco Hawai'i,a landmark exhibition organized by the Honolulu Museum of Art in 2014. Instead, upon their completion, with the advent of World War II, the works were placed immediately into storage. After the Armistice, Matson used reproductions of the paintings as covers for the collectible menus on its Honolulu-bound liner, the S.S.Lurline, while the actual paintings remained hidden from view.

Savage was academically trained and a seasoned painter of murals, and his commissioned work includes paintings for municipal buildings throughout the United States and a contemporary of Diego Rivera. For his Hawai'i project, he traveled from his teaching post at Yale University to spend three months in Honolulu researching and sketching artifacts, botany, topography, and received histories to master the particularities of the islands' atmosphere and visual culture. The murals reflect the artist's careful investigation: meticulously executed and intricately layered, they reference the art, objects, flora, and fauna that he no doubt encountered in area museums and botanical gardens.

But far from documenting Hawai'i's indigenous art and customs, Savage used all he absorbed as a set of props in an elaborate visual narrative that articulates, embellishes, and reimagines life in the islands as a celebratory spectacle of color, pattern, and movement. His fantasy portrayal of historic and local tropical culture was mirrored in the hospitality, allure, and entertainment value of the contemporary island experience. By romanticizing perceptions of Hawai'i's timeless exoticism and natural beauty in stylish, boldly decorative, and inescapably Art Deco terms, the murals served the tourism industry in its ambition to promote Hawai'i as a paradise on earth.

-Teresa Papanikolas, former curator, Honolulu Museum of Art.

You can learn more about Eugene Savage, Matson Navigation and the WPA here. 

Festivaloha is printed on our proprietary and exclusive cotton lawn fabric using the same screen cutting techniques we have used for over 60 years. This fabric incredibly light weight without being sheer, crease resistant, and has a subtle luster. Hand crafted right here in Honolulu, Hawaii, USA, our cotton lawn shirts are a popular favorite ideally suited to warm humid climates.

• 100% Cotton Lawn, printed in Japan 
• Proprietary hand and finish developed exclusively by Tori Richard  
• Laser engraved buttons with pacific blue accent 
• Print matched pocket 
• Made in Hawai'i, USA 
• Machine washable