A late 1970s Tori Richard print advertisement.
Be There Or Be Square
When we created the Daybreak print at the height of the seventies, Hawai‘i was an established premiere global travel destination, disco dominated urban nightlife, and Hawaii-Five-O was playing on television sets across the nation. At Tori Richard headquarters, our young menswear line was building momentum with the techniques we were using for our womenswear — combining dramatic prints with the trending “polyester suede” fabrics of the era.
From Dusk to Dawn
The contrasting colors and striations of Daybreak paint a picture of the day’s first light emerging through simple cloud shapes outlining a flock of birds in the distance. In the seventies we imagined this camp-collared button-down on the well-traveled man, making an impression with his bold shirt choice, and grooving at the disco from dusk to dawn.
Left: Daybreak reissued for our Summer/Fall 2009 collection.
Right: A Tori Richard print advertisement from the late 1970s.
A New Light
This print became a hit. Its striking design is timeless, and each iteration is just as popular. Daybreak was also featured on our proprietary cotton lawn, the soft lightweight fabric created for the warm weather environments of the places we love to visit. With enhanced properties made for performance, our Daybreak print is now available in our Tradewind Technology™ collection.