Role: Head of Marketing
Brands: Tori Richard, Kahala, Birdwell
Reports to: Hale Tori CBMO
Location: In office Honolulu or San Clemente
Core Responsibilities
Strategic Leadership and Brand Oversight
- Develop and implement unified marketing strategies across Birdwell, Tori Richard, and Kahala.
- Ensure brand consistency in messaging, creative direction, and customer experience across all
- channels.
- Lead cross-brand initiatives to raise the level of marketing execution and organizational alignment.
- Team Management
- Supervise and mentor the Marketing Coordinator, delegating executional tasks such as social media content creation and posting, marketing calendar planning and management, and coordination of photoshoots, events, and collaborations.
Digital Marketing and Paid Media
- Oversee paid media strategy and execution across all three brands.
- Manage relationships with external paid media agencies, including aligning agency efforts with brand goals and KPIs, reviewing and approving campaign strategies and creative assets, conducting regular performance reviews and optimization sessions, and ensuring cross-brand consistency and efficiency in media spend.
- Guide digital optimization efforts using tools such as Klayvio, Yotpo, Data Feed Watch, Impact, and Triple Whale.
Influencer and Ambassador Strategy
- Design and launch a comprehensive paid influencer program to expand brand reach and
- engagement.
- Oversee ambassador and influencer partnerships, including seeding, contracts, and
- performance tracking.
- Collaborate with influencer marketing agencies or platforms to identify and manage influencer relationships across relevant demographics.
- Public Relations & External Communications
- Lead PR strategy and manage agency relationships to amplify brand visibility.
- Collaborate with PR agencies to develop and execute media outreach plans, coordinate press releases, media events, and brand storytelling, and monitor media coverage and report on PR performance.
Cross Functional Collaboration
- Partner with Sales, E-commerce, and Creative teams to ensure integrated marketing efforts.
- Support product launches, seasonal campaigns, and collaborative projects.
- Act as a key liaison between internal teams and external partners to ensure seamless execution.
Required Qualifications
Experience
- 8+ years of progressive experience in marketing, with at least 3 years in a senior leadership role.
- Proven success managing multi-brand portfolios and external agencies.
- Strong strategic thinking and creative direction skills.
- Experience with paid media, influencer marketing, and digital optimization tools.
- Excellent leadership, communication, and project management abilities.
Preferred Experience
- Fashion, lifestyle, or consumer goods industry background.
- Familiarity with platforms such as Instagram, TikTok, YouTube, Pinterest, and Reddit.
- Experience with marketing technology stacks (e.g., Klayvio, Yotpo, Triple Whale).