Talking Textiles: The Art of Nature

This Spring, Mother Nature is calling the shots for our newest men's prints. From illustrations to color combinations, weʻre looking to the natural beauty around us to inspire our designs.

One of this season's hero prints, Hydrozoan, takes a page out of a biology book and playfully explores marine life across our proprietary cotton lawn fabric. For inspiration, our art department turned to Kunstformen der Natur also known as Art Forms in Nature, a late 19th century book by German biologist Ernst Haeckel. 

This extensive catalog of illustrations is a masterful fusion of art and science.  His observations of cross sections of jellyfish, sea urchins, and sea anemone serve as the foundation of our Hydrozoan print.

Hydrozoan is available this Spring in two aquatic colorways.

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