COPYWRITER & DIGITAL CONTENT SPECIALIST

ESSENTIAL DUTIES AND RESPONSIBILITIES

To be further defined in an ongoing manner collaboratively with the Sr. Manager Marketing & eCommerce, duties and responsibilities of this role include, but are not limited to:

  • Copywriting & editing (product descriptions, landing pages, social posts, and other internal & external communications).
  • Developing and maintaining all digital platforms, including Meta, Google and any future platforms.
  • Developing and executing rich content for online marketing with contract support where appropriate.
  • Regularly reading and keeping updated on trends and news in the resort and general apparel space.
  • Conducting research and designing annual and quarterly content and digital marketing plan as well as identifiable KPIs and targets.
  • Driving and/or collaborating on strategy for developing SMS/MMS outreach and advertising, apps, etc. as needed.
  • Identifying and making outreach to community partners, brand ambassadors and key social media influencers to support brand awareness and drive digital online sales.
  • Supporting photoshoots, and otherwise supporting the Graphics team as needed.
  • Collaborating with the Kahala brand Content & Digital Marketing Specialist on ideas, tools, and tactics to continuously learn and evolve our brands’ storytelling and selling capabilities.

MINIMUM QUALIFICATIONS

  • Bachelor's degree in marketing or related area and/or four years of Digital Marketing/Social Media management experience preferred.
  • Strong written and oral communication skills
  • Proficient/Working knowledge of Adobe Suite, Microsoft Office, Asana or similar, Analytics Tools, Adwords, Facebook Ads page management, paid search, and display advertising. 
  • Some technical competency and previous experience in working in both marketing and web production e-commerce environment.
  • Knowledge of current online trends in the industry.
  • A positive attitude towards collaboration, and initiative with a “can do attitude” to ensure company financial goals are met.
  • Organizational and time management skills are a must.
  • Prior website merchandising experience.
  • Prior experience with online retailing and marketing in a B2C setting.
  • Expertise with multi-channel customer acquisition.
  • Copywriting skills.
  • Consumer apparel experience preferred.

PHYSICAL DEMANDS

  • Ability to sit for extended periods of time
  • Ability to stand, walk, bend, kneel, squat, stoop and or twist
  • Ability to grasp, push, pull, reach and manipulate objects with right/left hand(s).
  • Ability to turn, bend with some twisting

BENEFITS:

  • 401(k)
  • Dental insurance
  • Generous Employee discount
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance
    < Back to Job Board