Digital Content Assistant


Location: Corporate Office (Oahu)

Job Type:  Full-Time

Essential Duties and Responsibilities:

  • Maintaining all digital embassies (focus on website, IG/FB, developing new areas)
  • Developing and executing on rich content for online marketing
  • Staying ahead of trends and using the vehicle of Tori Richard and Kahala brands to set trends
  • Regularly reading and keeping updated on trends and news in the resort and general apparel space; suggested reading list and subscriptions to be provided by Sr. Manager Marketing and eCommerce
  • Identifying and engaging community partners locally/nationally/internationally
  • Supporting the content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why
  • Maintaining a content calendar throughout the enterprise verticals
  • Executing content and publishing dates/times according to the content calendar
  • Identifying and making outreach to brand ambassadors and key social media influencers to support brand awareness and drive digital online sales
  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
  • Supporting photoshoots
  • Copywriting & editing (product descriptions, landing pages, social posts, and other internal & external communications)
  • Graphic support, acting as a backup whenever needed

 Minimum Qualifications:

  • Minimum 3 years’ experience in graphic design (previous experience working for an advertising/marketing agency is a plus)
  • Proficient in Adobe Creative Suite applications (InDesign, Photoshop, Illustrator, Premiere Pro)
  • Broad range of design experience including but not limited to; print, window signage & in-store collateral, website content, and digital advertising (Previous experience working with printers and sign manufacturers from concept to final printing/fabrication is a plus.)
  • Must have strong graphic design concept, organizational, communication, and interpersonal skills
  • Able to work in a fast-paced environment (self-starter, flexible and able to handle multiple active jobs)
  • Proficient in social and digital media platforms such as Instagram, Facebook, and Google Display ads
  • Experience in photography and video productions is a plus, but not required

Physical Demands:

  • Ability to sit for extended periods of time
  • Ability to work in front of a computer for 8+ hours
  • Ability to grasp, squeeze, push, pull, reach and manipulate objects with right/left hand(s)
  • Ability to turn, bend with some twisting, climb up and downstairs
  • Travel periodically as requires

Benefits we offer:

  • 401(k)
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance